Your Marketing Site That Evolves Itself

First-party analytics. AI-driven improvements. Human approval. All on a $12 droplet.

The Problem

GA4 is a black box

You can't query your own data. You can't trust the numbers. You're locked into someone else's platform.

Content updates are manual

Someone has to notice what's not working, decide what to change, and make the edit. That person is busy.

Marketing sites stagnate

You launch, you forget, you wonder why conversions dropped.

The Solution

Everything you need, nothing you don't

Self-Evolving AI

Pulse analyzes engagement data and proposes specific content improvements. Not vague recommendations. Actual diffs you can review and approve.

First-Party Analytics

Own your data completely. No tracking pixels, no external services, no GDPR headaches. Transparent bot filtering you can audit.

Radical Simplicity

Single Rails deployment on a $12/month droplet. PostgreSQL or SQLite. No JavaScript build step. Minutes to deploy, not days.

Human in the Loop

AI proposes, you approve. Every change requires human sign-off. Full diff preview before any evolution is applied.

This site runs on Pulse. Every page you're reading is tracked, analyzed, and optimized by the same system we're describing.

Why We Built Pulse

Marketing sites stagnate. You launch with excitement, ship it, then move on to product work. Months later, you wonder why conversions dropped and traffic flatlined.

Most marketing sites launch with energy and then slowly decay. The team moves on to product work. Analytics become a mystery. Content gets stale.

Pulse fixes this. Instead of guessing what works, Pulse continuously optimizes your content based on real visitor behavior - automatically identifying what resonates and what doesn't.

How It Works

Pulse collects first-party analytics as visitors browse. Daily rollups identify patterns - which pages engage, which bounce, where visitors drop off.

The evolution engine analyzes this data and proposes specific content changes. Not vague recommendations like "improve your CTA" - actual diffs showing exactly what to change.

You review the proposal, see the before and after, and approve or reject with one click. If approved, the change is applied and committed to git automatically.

What Makes It Different

You own the data. No third-party tracking pixels. No sampled metrics. Query your analytics directly in PostgreSQL.

Changes are transparent. Every evolution is a git commit. You can see exactly what changed, when, and why. Roll back if needed.

AI assists, humans decide. The evolution engine proposes. You approve. Nothing changes without your sign-off.

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